Epipheo

Your homepage says "Before they choose you, people need to understand you," and defines the work as "the moment your audience grasps who you are, how you're different and why you matter." Explainify's homepage says it "helps fast-moving B2B teams turn confusion into clarity with high-impact videos built to drive results." Yum Yum Videos heads its homepage "Clear Stories That Drive Action" and describes its services as "built for clarity, trust, and growth." From the outside that reads like the same craft with a different last clause: all three sell clarity, but on their pages clarity is the means and a business result is the end, while on yours the epiphany is the end. A buyer with a number to hit reads the last clause.

Your hero line is "The studio that pioneered explainer video. 15+ years. 6,000+ videos. 3,000+ brands." Demo Duck's is "Your Video Production Partner," followed by "Whether it's a single video, or a full content campaign, it all starts with one." Read side by side, yours is a throughput claim and theirs is a commitment claim. What makes this worth flagging is that you already sell the thing their line promises — "Video Retainer" is one of the twelve services on your own site — but the homepage headline sells the back catalogue instead. To an outsider it looks like the strongest recurring-revenue offer you have is the one the front door doesn't mention.

Explainify writes for "fast-moving B2B teams" and lists five industries: B2B Technology & Software, Finance & Banking, Healthcare & Pharmaceuticals, Biotech & Life Sciences, Education & E-Learning. Yum Yum lists nine, one of which is simply "Unicorns." Your equivalent claim is "3,000+ brands," and your client wall runs Google, Epson, Cisco, US Bank, Microsoft, iRacing, Okta, POET, Splunk, Deloitte. That roster is stronger than either of theirs. The read is that breadth is doing the work a named buyer usually does: a healthcare marketer sees proof you can serve anyone, where the competitors' pages tell her they were built for her specifically.

Counted off the index pages on 12 September 2026, with no pagination or load-more on any of them: epipheo.com/case-studies lists 7 entries — Garrett Metal Detectors, Crossover, Shogun, BBB Institute for Marketplace Trust, Southern California Water Coalition, Fifth Third Bank, Illumio. Yum Yum's case studies index lists 26. Demo Duck's portfolio index lists 71. Your homepage says 6,000+ videos and 3,000+ brands, so the gap is not in the work — it is that 7 of it is written up where a buyer can read it.

Your blog index shows 10 posts behind a Load More, and 6 of those 10 are case-study write-ups already on the case studies page — Garrett, Crossover, Shogun, BBB Institute, Southern California Water Coalition, and the enterprise-banks piece. Explainify's first page shows 8 posts, of which 5 answer a question a buyer types before calling anyone: "How Much Does a B2B Explainer Video Cost?", "What Type of Explainer Video Do I Need?", "Do Explainer Videos Actually Work? When They're Worth It and When They're Not", "Best Explainer Video Companies for B2B SaaS", "AI Explainer Video Tools vs. Custom Animation Agency". Demo Duck's blog paginates to 26 numbered pages at 10 posts to the page.

This one runs the other way, so it belongs here too. Your pricing page at epipheo.com/explainer-video-cost carries 32 distinct dollar figures — three named tiers from "$5K– $25K" to "$75K+", six per-style ranges, six per-use-case ranges, and add-ons down to "Professional VO: $1–5K". Explainify's cost article carries 11 figures and stops at "$3,000 and $30,000". Demo Duck and Yum Yum publish no comparable page; Yum Yum's front door is "GET A QUOTE". You are the most transparent of the four on the single question buyers search hardest, and that page is not in your top-level navigation — the nav item is "Get a Quote".

On Yum Yum's case studies index, 25 of the 26 entries carry a business number in the entry itself — "raised $300M in Series F funding and reached a $4B valuation" (Branch), "surpassed $100M in ARR" (BetterUp), "431% revenue growth from 2019 to 2022" (BrightInsight). On your index, 2 of the 7 carry a number, and both are reach: "50 Million Impressions" and "2.25 Million Views". Your detail pages are better than your index — the Illumio page is headed "The Results: 4x Social Impressions, 2x Trade Show Requests, and a Content Library That Drives Ongoing ROI" and quotes the client saying "We came to Epipheo with a monumental ask, and they really delivered." But a buyer comparing four tabs reads indexes, not detail pages, and on the index the vocabulary difference is money versus attention.

Every one of Yum Yum's nine industries has its own landing page: /industries/tech-saas/, /healthcare-biotech/, /financial-services/, /education-elearning/, /ecommerce-retail/, /transportation-logistics/, /corporate-hr/, /travel-hospitality/, /unicorns/. Your Industries page names nine sectors too — Technology, nonprofit, Healthcare, education, Finance, Real Estate, B2B, B2C, non-profit — but links to three dedicated pages, and those three are /b2b/, /b2c/ and /non-profit/, which are audience types rather than industries. The read: a healthcare marketer searching for a healthcare explainer studio has a page to land on at Yum Yum and a paragraph to find at Epipheo.

The newest date shown on your blog index is 13 April 2026, and your footer reads "© 2025 Epipheo". The newest date shown on Explainify's blog index is 3 August 2026, and its footer reads "© 2026 Explainify". Demo Duck's footer reads "©2025 Demo Duck". Neither of these says anything about how busy you are — it is a template variable and a publishing gap, not a business condition. But a buyer running four tabs at once does check whether the studio is still going, and those two details are the cheapest place they check.